Ljubljana, July 29, 2012 – Biomass heating is being avoided by many, mostly because of the lack of information and knowledge about this nature friendly energy source. We have to admit that in our agency we were also a little bit skeptical, but only until we began our collaboration with the company Promles, which sells exactly biomass. On the Slovenian market, there are quite a few companies offering wood based energy, but whose communication abilities are still in an embryonic phase. The company Promles set itself the goal to become Slovenia’s number one in this market segment, and to achieve their goal they needed a suitable brand. The result was Peletop.

When choosing the name, we had to consider that the name needs to be simple, applicative, transparent and timeless. It also has to be suitable for foreign markets but at the same time unprotected and with a free domain … quite complicated.

Visually, the Peletop products are much similar to the visual identity of Promles. The difference is in the flame, the main graphical element, which elegantly and evenly rises above the brand name and indicates growth and dynamics. In the first phase, we created, besides the logo and the paper goods, also the entire web page and the packaging for three different types of wood pellets.